How These Companies Do Twitter the Right Way


Twitter is one of the most active social media platforms in the world, second only to Facebook. Real-time conversations and fast-paced feed is what makes Twitter so unique and favorite for businesses and individuals. It has earned its place as one of the top 3 social media giants – over a billion registered users, about 320 million active users, and …

5 Pieces of Business Advice You Should Ignore


No matter what kind of business you’re running, there will always be people who are eager to give you advice on how to do your job. Still, this doesn’t mean they’re always right. In fact, there are people who might think they’re helping you but what they do is give you terrible pieces of advice. That’s why it’s very important …

Social Media Marketing for Ecommerce – a Few Tips


Ecommerce has been on the upturn for a quite a while now and we have actually passed the point where people started seriously talking about ecommerce as the death of the brick and mortar store. And while it may be too soon to say this will definitely happen, especially in light of people calling more and more for the human …

The Importance of Being Vanity-Wary in Social Media Marketing


Before we start digging deeper into social media marketing, the vanity that almost invariably surrounds it and all the ways in which people do it the wrong way, we should put something forward, simply to ease the brunt of some of the insights that will be shared later in this article – social media marketing works and it can be …

Why Business Intelligence and Social Media Make a Great Mix


Business Intelligence (BI for short) is a concept that has been an inseparable part of the world of business pretty much since times immemorial. It may not have been called BI, but gathering and analyzing data in order to improve one’s organization’s functioning has been at the very core of doing business forever. As technology developed and computers became part …

Is Your Business Due for a Social Media Health Check?


When it comes to marketing your business effectively online, social media promotion is a vital part of the package, however, unbeknown to many business owners getting the management of your social channels right and adapting your strategy to the growing needs of your audience isn’t always easy.

Year 2014 and Media Trends: What Are We To Expect?


Talking about 2013, we can say it was a successful year considering social media and setting new trends. But that was last year, we have to move on, we have to expect new events, new social booms and new trends. For the year 2014 social media experts are suggesting SOLOMO is the future. 

How to Use Instagram to Promote Your Business


Instagram is a social network famed for its snap happy individuals and celebrities, and this fact means it can be easily dismissed by businesses that are serious about promoting their brand. But with 150 million (and counting) users worldwide, 70% of which log in at least once a day, Instagram is fast being realised as an untapped resource for businesses …

3 Reasons Why a Website and Social Media Presence is a Must in Business


So you have a business, but still haven’t hopped on the internet train. While you might like the old fashion way of marketing and doing business, you are missing out on incredible opportunities that could ultimately bring your company to the next level. We are going to be covering the 3 main reasons why your business should have a website …