Ecommerce has been on the upturn for a quite a while now and we have actually passed the point where people started seriously talking about ecommerce as the death of the brick and mortar store. And while it may be too soon to say this will definitely happen, especially in light of people calling more and more for the human experience of shopping in person, ecommerce is an insanely huge industry and more and more people are doing it.
In such a competitive arena, it is only normal that you are looking for something to give you an edge and like a large number of ecommerce business owners, you are thinking seriously about doing some bona fide social media marketing. After all, the two should mix like crazy, right?
Well, only if you do it right.
Today, we will be sharing a few social media marketing tips that you should always keep in mind if you wish to promote your ecommerce website.
Set Your Goals
Before anything else, you need to understand what your needs are. Why exactly are you doing social media marketing? What are you hoping to achieve?
It goes without saying that you want to earn more money, but it is much more complicated than that. Are you simply looking for ways to increase the number of people who come to your ecommerce website? Are you perhaps having troubles converting your visitors into customers? Do you wish to increase the percentage of returning customers?
You need to answer this before you start doing anything as there are different ways to approach these problems, both on social media and in other ways. Without understanding your needs, you will be throwing money away in the hopes that you make something happen.
Visual. Visual. Visual. Visual
The importance of visual for ecommerce cannot be overstated no matter what you do. The same is true for ecommerce social media marketing which has to be at least 85% about visual if it is to attract any attention.
There is a great collection on visual content statistics on the HubSpot blog and you would do well to check it out.
Among other things, it talks about the increased ability of people to retain information (about your ecommerce sale, e.g.) if it is paired with an image. Also, the number of people who would rather watch a video about a product is four times that of those who would like to read about it.
The article is a treasure trove and there is just so much great information there.
The point is that your social media marketing needs to be popping with pictures and videos. Without it, you might as well write gibberish.
You would not believe the number of ecommerce business owners who know almost nothing about social media marketing tools and who believe that they have to do everything by hand. It is no wonder they give up on social media easily or do it half-heartedly.
If you want to run anything resembling a serious social media marketing campaign for your ecommerce business, you need to use tools.
It is as simple as that, really.
Once again, you will want to decide which of the social media channels works best for your ecommerce store and you will search for the tools accordingly. If people from Shopify are anything to go by (and they are), then it is very likely that you will have most success with Facebook. In fact, they’ve come out with an entire guide to Facebook marketing for ecommerce owners.
Don’t Just Sell
Above everything else, you need to remember that no social media network was supposed to be turned into a marketplace. The vast majority of people will get irritated at incessant sales pitches and this is probably the easiest way to get your ecommerce company become hated on social media.
All of the best ecommerce companies know that their social media presence is about interacting with people, getting involved in the conversation and only then selling. Many companies also use social media for customer service, which is also a fantastic way to set yourself apart.
Remember what social media is supposed to be about and you will be fine.
Oh, and also, use images and videos.