You’ve started your own business just a few months ago. It’s still going small and you’re getting acquainted with what it means to be a small business owner. So many ideas and possibilities, but your small budget sets a lot of limitations. Thus, your primary focus should be marketing your business. Creating a marketing strategy according to the dynamic changes of your specific market niche is an investment, not an expense.
You want to grow your business, and in order to achieve that, you need to create awareness about your brand and offerings. Due to budget limitations, you can’t invest a small fortune into a marketing plan designed by a professional advertising agency, but to turn to smart, digital marketing solutions. Thanks to digital advertising tools, small businesses have an access to trackable and cost-effective marketing tools (unlike traditional marketing methods that are hard to measure and expensive).
This is what you can do to run your business efficiently and increase your customer base and audience at the same time.
1. Right mix of web design and content
If the design layout of your website is not good, then the great content material you post there won’t engage the audience that much. There’s no way that anyone will even scroll through your product list. High-quality content (text, audio, and video) will help in driving more website traffic, while a well-designed website will help to convert them into a lead. These are foolproof steps towards increased customer base.
The possibility of online shopping has erased country lines, with more people looking beyond their borders when looking to make a purchase. Everything is on the Internet today, and according to global Ecommerce statistics, more than 90% of people with Internet access have made an online purchase in their life. Before availing a service or buying something, people conduct an online research, which is why SEO techniques are important for digital marketing. It makes your website and content rank higher among the rest, bring clients to your website and blog, and lead to increase in revenue.
3. Build relationships
It will cost you more to get a new customer base than to maintain your existing one. Establishing strong relationships with your customer base is essential, and one of the ways to do it is via email marketing. When your customers visit your website or store, ask them for their email addresses. Make your communications professional, helpful, and informative. Otherwise, irrelevant and frequent emails will bore them, and you’ll drive them away. The email is not dead, but still an effective technique for encouraging your audience to engage with your content and nurturing leads in your database.
4. Track and analyze
Keeping up with market trends is what will help you stay afloat and relevant to your customers. Where does your brand rank? What are your clients’ reviews about the products you’re offering? Are they able to view your website and get all the information they need to contact you? How can you improve your products and services? In order to know these things and find glitches in your marketing strategy, you need to track and analyze in order to rectify your strategy and optimize it to achieve your objectives.
Promotional materials are great for raising awareness about your business. Many people keep the promo stuff they get, which are essentially gifts that provide extended brand exposure. This makes it one of the most effective marketing strategy. You can get custom designed T-shirts, pens, notepads, caps, mugs, laptop sleeves, and more. Just make sure you use things that your clients will find valuable or useful, and have your logo and brand name printed on it so they can remember.
If you don’t have enough money to invest in 100 T-shirts you want to hand out at the next networking event, you can take out online loans that are approved quickly, easy to get, and offered at lower rates. You can repay it in a matter of weeks or months, which means no long-term debt bondage. As your budget is limited, you need to be smart with your marketing funds, and this is one of the best and safest choices for boosting your marketing efforts.
A great way for attracting new customers is providing them with coupons. They are often willing to go out of their way to use a coupon, which is great for expanding customer base. Also, if you give a customer a coupon for a discount on future business, they’re more likely to be back. Use coupons to generate return visits.
Visuals are much more effective and memorable than written content. Infomercial videos are less time-consuming and more engaging, effective and quick to connect with your clients. Make 1-2-minute videos to give the gist of your brand and offerings.
Smart marketing means to utilize the available marketing tools and approaches, and it can determine the success of a small business. Sometimes you may fail, sometimes succeed, but by combining innovative ideas and right promotion strategies, you can increase your customer base and achieve business objectives.