Making your Content Mobile-Friendly

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The importance of good content marketing is well-known to every reader of E-Strategy Marketing. The importance of good content is also more than well-known to every reader of E-Strategy Marketing. One aspect of good content that often gets neglected, however, is the fact that many consumers of it will do so (consume it) on their mobile device. What this means …

A Marketer’s Nightmare – Burnout

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Almost every job comes with its fair share of stress and tension. Marketers, although not among the top 10 stressful jobs, report that they’re overly stressed or stressed out to the max. It’s true that no lives will be lost and the universe won’t collapse if they make a poor decision, but in their own words, high expectations and a …

Social Media Marketing for Ecommerce – a Few Tips

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Ecommerce has been on the upturn for a quite a while now and we have actually passed the point where people started seriously talking about ecommerce as the death of the brick and mortar store. And while it may be too soon to say this will definitely happen, especially in light of people calling more and more for the human …

Marketing for One, Please

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When you’re about to launch a small business, it’s necessary to do some planning in advance. Once the wheels of your business start turning, you won’t be able to grasp many details that can have great influence on its future. Since today, marketing plays a big part in achieving your business goals, every new entrepreneur should study the most practical …

How Big Data Can Help Small Businesses Thrive

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How big is big data? By 2020, there will be an estimated 44 trillion gigabytes of digital information. Small businesses can use big data to determine specific industry and demographic trends. Big data is the pathway for local companies to compete with big enterprises. However, you have to know how to interpret the massive inflow of information and put it …

The Unique Challenges of Managing Marketing Teams

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Working in marketing is as challenging and as exciting as working in any other field and things get even more challenging and exciting once you end up managing a marketing team. And while managing a marketing team will share any number of things will managing any other type of a business team, it will definitely come with its idiosyncrasies that …

What Are the Major Differences Between Copywriting and Content Marketing?

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To many of you who are new to marketing, the concepts of copywriting and content marketing may represent one and the same thing. This is not the case, however, as while these entities are synonymous with one another they are independent in their own right and distinguished by a number of core differences. In this post, we will take a …

Employer Marketing – How Your Agile Organization Works for You

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The days when the only people you had to entice were your potential customers are over. In a world where certain professionals are in short supply and where employees have all but forgotten about the concept of employee loyalty, it has become more important than ever to paint your company as a fantastic place to work. This is where employer …

Email Remarketing – What Is It and How to Do It

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Over the years, email marketing has become one of the digital marketing standards and it is employed by the vast majority of companies that do some or all of their marketing online. It took a hit when everyone started talking about social media marketing, but as it turns out, email marketing is that savvy veteran that may have seen better …