The Unique Challenges of Managing Marketing Teams

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Working in marketing is as challenging and as exciting as working in any other field and things get even more challenging and exciting once you end up managing a marketing team. And while managing a marketing team will share any number of things will managing any other type of a business team, it will definitely come with its idiosyncrasies that …

What Are the Major Differences Between Copywriting and Content Marketing?

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To many of you who are new to marketing, the concepts of copywriting and content marketing may represent one and the same thing. This is not the case, however, as while these entities are synonymous with one another they are independent in their own right and distinguished by a number of core differences. In this post, we will take a …

Employer Marketing – How Your Agile Organization Works for You

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The days when the only people you had to entice were your potential customers are over. In a world where certain professionals are in short supply and where employees have all but forgotten about the concept of employee loyalty, it has become more important than ever to paint your company as a fantastic place to work. This is where employer …

Email Remarketing – What Is It and How to Do It

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Over the years, email marketing has become one of the digital marketing standards and it is employed by the vast majority of companies that do some or all of their marketing online. It took a hit when everyone started talking about social media marketing, but as it turns out, email marketing is that savvy veteran that may have seen better …

Why every Business must integrate Mobile apps into their Marketing Strategy

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Many businesses think that mobile apps are only for big businesses and that smaller businesses have neither resources, not capabilities to develop an app for business. Tough this may have been a case in the past but in last few years, the tide is turning. Today marketers have many choices on where and how to promote & advertise product and …

Digital Marketing Trends for 2017

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Trying to predict any business trends is often a thankless task, digital marketing trends included. Simply said, if you nail four out of five and you completely miss the fifth, guess which prediction everyone will remember. Still, we are nearing the end of 2016 and it is time to start seriously thinking about what the next year might bring when …

How the Internet Makes Marketing more Democratic

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The 20th century saw marketing as an industry get seriously undemocratic. Namely, due to marketing services becoming a purview of professionals who started charging ever-increasing prices for their services, it became all but impossible for smaller companies to even scratch the surface of what the big players were doing. Then, out of nowhere (not really out of nowhere, of course) …

Give your email marketing a 5 minute makeover with these tips

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It’s tempting to stick with a ‘winning’ formula even if the success rate gradually slips over time. With email marketing the conversion rate might be falling but because you’re sending out a larger number of emails no one will be complaining about the results. If you haven’t reviewed your email ‘template’ for a while it will be worth spending a …

Branding – Should It Be All About Millennials?

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Try to read a business or marketing-related article on the internet these days and the chances are that it will involve millennials in one capacity or another. Maybe it will be something written from the point of view of a millennial or maybe it will be a guide on how to sell stuff to millennials. Today, we will try and …

Learn How To Get The Most From You SEO Content

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You will gain optimal advantages in running your business if you utilise sound methods for search engine optimisation. Search engine optimisation is an excellent way to boost your page ranking on the main search engines and helps potential customers find you when searching for relevant keywords. Read this article to learn more about it! When Selecting A Domain Name Choose …