One of the things that everyone comes to notice about the business world of 2017 is that there have never been more startups, SMBs and even major corporations active at the same time. Still, things go even beyond that, seeing as how the internet allows us to do business with a company on the other side of the world (especially if they provide digital services). With this in mind, all the leverage has shifted to buyers due to the fact that the supply exceeds the demand in virtually every single region and field out there.
In other words, rather than sticking around to see all that you have to offer, your audience might just wander off elsewhere, if they see anything on your website that is not to their liking. The only way to fight against these odds is to create a system capable of captivating your audience from the first second they end up your website. Here are a few tricks that might help you out.
The first thing you need to know about the website design is the fact that responsiveness always comes first. A beautiful design doesn’t mean much if your audience abandons the website before it even fully loads and the chance of this happening is quite high indeed. According to one survey, about 25 percent of all your audience might leave if the page fails to load within the first 4 seconds. As the matter of fact, some estimates claim that an average visitor expects the page to load in under 2 seconds. The quicker the better. Another thing you should keep in mind is the fact that your website needs to be responsive to mobile devices, as well. The time when it was acceptable for mobile to load slower than PC has long gone.
In the introduction, we went to lengths to emphasize just how tough the competition is out there, which is why your only way of making it lies in finding a way to stand out. In order to save money a lot of people decide to go with free themes and generic web elements, when they should obviously turn to custom-design. Aside from this, you need to look at the web design as merely a part of a larger deal. Experienced agencies like Quikclicks handle this issue by seeing the design as merely a part of the overall online marketing campaign.
Efficient call-to-action (CTA)
Due to the number of options available online, if your website’s navigation system is counter-intuitive or just difficult to get a grip of, people are much more likely to simply go someplace else. This is why you need to start leaving digital breadcrumbs every step of the way in order to keep them on this trail. Naturally, this path ends with them making a purchase, which always leads through your call-to-action (CTA) button. Still, in order to boost the effectiveness of your CTA button, you first need to introduce your visitors to your brand and your product/service. For instance, making your audience watch an informational video first can raise your conversions by 144 percent or higher.
In the past, the term brand recognition was usually something associated with a company logo or colors but today, a web design can play a role that is equally important. Think about it, if they were to encounter your product somewhere on a display, this would be the visual representation of all your work and probably something that can help them make a choice whether or not to actually do business with you. On the other hand, in 2017 their first contact with you will be in a digital world and here your website acts as your sole representative. So, make it count.
Of course, a great website also improves your SEO, helps you out in gathering data and gives you that fresh new look and feel your business so desperately needs. To make the long story short, creating a great design will change the way your business is perceived for the better. In this way, it might provide you with a competitive edge that you need in order to triumph against those who would otherwise be your equals.