How to Use Guerrilla Marketing to Successfully Promote Your App?

1

If we were to describe the situation in the world of marketing using warfare terminology, we would say that startups and SMBs are constantly outgunned, outnumbered and fighting an uphill battle. Let’s face it, money solves problems and major conglomerates can always out-invest their smaller counterparts. However, throughout history, we’ve had countless situations where token forces managed to emerge victorious …

Is It Time for You to Change Up Your Marketing Efforts

dandelion-2817950_1280

Marketing takes far more effort than some people think. They have fallen for the “everyone can do it” digital marketing hype and they do not understand that doing marketing the right way requires time, money and expertise. In combination with another misconception that marketing is something you just set up and then leave it be, this produces some truly negative …

5 Tips for Measuring Marketing Effectiveness

Marketing graph

One of the greatest problems with evaluating your marketing effectiveness is knowing which metrics are the most reliable indicators. For instance, traffic, shares, and likes can only provide you with tentative estimates, as none of these can help you determine the precise ROI. On the other hand, it is undeniable that all of these metrics are beneficial for your brand, …

How Smart Marketing Can Help Your Home Business

creative-869200_1280

You’ve started your own business just a few months ago. It’s still going small and you’re getting acquainted with what it means to be a small business owner. So many ideas and possibilities, but your small budget sets a lot of limitations. Thus, your primary focus should be marketing your business. Creating a marketing strategy according to the dynamic changes …

How to Take Your Content Marketing to Another Level

scrabble-2129648_1280

Content marketing has been around for a while, but unfortunately, many people still do it the wrong way. It may not have been the wrong way when they started, but time has definitely passed them by. They are still stuck in the 500-word articles era where no one cared where the links come from and whether the users are getting …

How to Build a Marketing-Friendly Business Website

pc-185837_1280

Every company must have a website in order to attract clients and boost brand awareness. Websites can serve as reliable resources for current and potential customers, as well as valuable marketing platforms. However, many companies create what they think is a marketing-friendly website, but often fall of the mark. Publishing new research, posts, recommendations, and opinions make you look professional in …

Why Videos Should Be the Mainstay of Your Content Marketing

001

Content marketing is gaining traction at a rapid pace and establishing itself as the most effective tool for building relationships with the customers. In the vast ocean of data and visual clutter, one piece of content stands out from the rest – high-quality videos. If a picture paints a thousand words, then videos are able to say much more than …

5 Pieces of Business Advice You Should Ignore

1

No matter what kind of business you’re running, there will always be people who are eager to give you advice on how to do your job. Still, this doesn’t mean they’re always right. In fact, there are people who might think they’re helping you but what they do is give you terrible pieces of advice. That’s why it’s very important …

4 Sure Fire Ways to Increase Conversions on my Site

Professional businessman working at office desk and typing on a laptop, unrecognizable person

4 ways you can definitely increase conversions on your website Increasing website traffic is all well and good. But, how can you increase the number of conversions which result from this traffic? Let’s face it, without conversions you can have plenty of site visitors, but you are not going to make sales and increase your ROI. Conversions do not just …

Why Resources are a Great Content Marketing Tool

reading

We live in the age of content. Content marketing has transcended its humble beginnings and it is now used by pretty much every organization with a significant online presence. Whereas content marketing was previously only done by for-profit companies, it is now used by pretty much everyone – from individual bloggers to financial organizations and even not-for-profit organizations. As years …