How to Take Your Content Marketing to Another Level

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Content marketing has been around for a while, but unfortunately, many people still do it the wrong way. It may not have been the wrong way when they started, but time has definitely passed them by. They are still stuck in the 500-word articles era where no one cared where the links come from and whether the users are getting …

How to Build a Marketing-Friendly Business Website

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Every company must have a website in order to attract clients and boost brand awareness. Websites can serve as reliable resources for current and potential customers, as well as valuable marketing platforms. However, many companies create what they think is a marketing-friendly website, but often fall of the mark. Publishing new research, posts, recommendations, and opinions make you look professional in …

Why Videos Should Be the Mainstay of Your Content Marketing

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Content marketing is gaining traction at a rapid pace and establishing itself as the most effective tool for building relationships with the customers. In the vast ocean of data and visual clutter, one piece of content stands out from the rest – high-quality videos. If a picture paints a thousand words, then videos are able to say much more than …

5 Pieces of Business Advice You Should Ignore

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No matter what kind of business you’re running, there will always be people who are eager to give you advice on how to do your job. Still, this doesn’t mean they’re always right. In fact, there are people who might think they’re helping you but what they do is give you terrible pieces of advice. That’s why it’s very important …

4 Sure Fire Ways to Increase Conversions on my Site

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4 ways you can definitely increase conversions on your website Increasing website traffic is all well and good. But, how can you increase the number of conversions which result from this traffic? Let’s face it, without conversions you can have plenty of site visitors, but you are not going to make sales and increase your ROI. Conversions do not just …

Why Resources are a Great Content Marketing Tool

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We live in the age of content. Content marketing has transcended its humble beginnings and it is now used by pretty much every organization with a significant online presence. Whereas content marketing was previously only done by for-profit companies, it is now used by pretty much everyone – from individual bloggers to financial organizations and even not-for-profit organizations. As years …

Why DIY Digital Marketing Isn’t Always a Great Idea

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We live in an age of innumerable digital marketing “experts” and “gurus” and “influencers” who somehow manage to both have fantastic success in the world of digital marketing (until you ask them to produce references) and find the time to write half a dozen articles on the latest digital marketing craze every day. If you ask them, a cow could …

What It Takes for a Small Business to Become a Brand

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Building a small business brand is one of the most demanding branding endeavours. There are already dozens of well-known large brands and hundreds of small businesses similar to yours. When put that way, things seem pretty bleak when it comes to launching and branding a new business. However, the global market is so huge that there are always some fresh …

Managing Your Digital Marketing Budget the Right Way

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When we talk digital marketing, most of us like to keep things craft-related. We like to think about strategies, new tactics that have been shown to be effective, A/B testing revelations and everything else that has to do with the industry in specific. Sometimes, however, we need to talk things that are far less interesting but which are often just …

4 High-Demand Digital Marketing Skills in 2017

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People looking for employment in 2017 need to take a closer look at the current job market. While some professions such as accounting, IT services and medical care providing will always be in high demand, these days we are witnessing the peak of digital marketing as a potential career option. Still, the very term digital marketing is a wide area …