Even though, today, quite a lot of business-related discussions are held online, corporate events are still a big thing in the business world. But this doesn’t mean that you can’t use the web to support a special gathering your business is going to host. Email is one of the most popular means of online communication and there’s no reason why you shouldn’t use it to make your next big event even better. And if you’re wondering how to do this, make sure you keep on reading.
Gather all the emails in advance
Sending invitations for your big event via email is definitely a great idea. Still, you won’t be able to do this unless you have email addresses of all the clients and business partners you want to invite. And that’s when email lists can come in quite handy. You need to ensure all of your clients can easily register on your website and leave you their email addresses. It’s always recommended to go for some mildly persuasive options rather than aggressive pop ups. Having a registration template in the corner of your home page or a large sign up button is a great way to make sure your clients leave you their emails. Furthermore, you can also gather emails offline. This is especially the case when it comes to meeting your business partners and representatives from other companies.
Avoid having your invitation labeled as spam
A lot of business send quite useless emails to their customers which often end up being deleted or moved to the “spam” folder. This isn’t something you want to happen to your invitation email and that’s why you have to make it in such a manner that it will leave an impression on your clients as soon as they see it. For example, a subject line such as “Our company invites you to a Christmas event” will make your clients more likely to read it and actually show up on your event. Apart from that, bear in mind that you shouldn’t try to sell your products or services through the invitation emails. The email you send should be only about the event you’re hosting and contain reasons why your clients should attend it.
Use an email automation tool
We live in the age of technology and counting how many people have accepted your invitation has never been easier. Today, there are RSVP automation tools you can use to analyze the turnout and check whether there are invitees who still haven’t replied to your email. You can send an additional email to the ones you didn’t get a reply from, just in case they didn’t receive the initial invitation. By doing this, you’ll eventually end up with the exact number of attendees and you’ll be able to focus on other organizational aspects of the event. Not to mention that knowing exactly how many attendees you’ll have is also going to make it much easier to determine how much food and seats you’re going to need.
Send emails after the event as well
Both your clients and business partners want to feel valued. Therefore, you should always send thank-you notes to those who have attended your event. This will not only show them that you care but also make the entire occasion more memorable. What you can also do is send more emails to those who have expressed a desire to buy more products or services from you. Of course, there’s no need to compose these emails one by one. You can always turn to a marketing automation agency that will help you create a template for emails promoting your products or service. Experts from agencies like these know exactly how to design emails that will help you make your clients even more interested in what you have to offer.
Just make sure you follow the instructions given above, and your next big event is going to be a real hit. You’ll also be able to stay in touch with clients who are interested in what your business has to offer.