Email marketing is still one of the most effective marketing strategies. Because of its great potential, email marketing is among top strategies to use in every digital marketer’s arsenal. In fact, email marketing generates 3,800% ROI, which is one of the highest returns on investment in marketing.
In addition, 72% of online consumers prefer to receive promotional material via email rather than over social media. That’s why email marketing is so popular and widely used by both small and large businesses. However, if you want your email marketing strategy to be effective, you’ll have to work on it and design it so that it appeals to your audience. Here are a few tips on how to boost your email marketing strategy.
Create a compelling opt-in strategy
Your email marketing strategy has no chance of being successful if you don’t have any subscribers. Moreover, you simply can’t expect from your website visitors to subscribe to your mail list for no reason. That’s why you’ll need to create a compelling opt-in strategy on your website and convince visitors to subscribe to your email newsletter.
For instance, you can add an engaging and convincing message to your sign-up box that will show visitors exactly what benefits they’ll get once they subscribe. You can also offer an email sign-up message to the account creation page. Moreover, try to motivate your visitors further by offering discounts, free download or something similar.
Segmenting your email list is crucial for the success of your campaign. Basically, segmenting is splitting your email subscriber list into groups based on specific criteria, such as interests, location, previous purchases and so on. Simply put, you can divide your email subscribers into groups based on their interests, needs and preferences.
Once you’ve clearly defined groups, you can customize and personalize your content, as well as your offers and your messages, to make them more valuable and help leads convert into customers faster. Not only that, but by segmenting your email list, you’ll experience a 14.32% increase in open rate and 100.95% increase in click-through rate.
If you want your emails to inspire people to take action, you must enable subscribers to differentiate your emails from common spam mail. That’s why you need to be professional when designing emails for your prospects. You can create unique templates that will include colors, content and personalized messages that complement your brand’s persona.
Furthermore, it’s a good idea to include your email signature as well. You can always use an HTML editor to craft your email signature, but the results may not be as good as you’ve expected. Instead, you can use a dependable email signature generator to make sure your signature is spot-on. Adding a signature to your emails will show you’re a professional and not just another business desperate for attention.
Optimize email for mobile
Nowadays, mobile traffic is on the rise and 55% of emails are opened on mobile devices. If your emails are not optimized for mobile, you can be sure that people won’t open them until they get back home and check them out from their desktops. As a matter of fact, 71% of consumers will immediately delete an email if they can’t open it properly on their mobile device.
That’s why you need to optimize your email content and messages well, so that your emails can be viewed on mobile devices the same way as they would be on desktop. Otherwise, you won’t just be missing out on a large portion of the market, but you’ll also lose prospects, as well as potential customers.
Email marketing is an essential strategy for many online businesses. It is not only effective, but it offers one of the highest ROIs in the business. Simply having an email marketing strategy isn’t enough to draw out its full potential. That’s why you need to design it well and make sure your audience likes it.