4 High-Demand Digital Marketing Skills in 2017


People looking for employment in 2017 need to take a closer look at the current job market. While some professions such as accounting, IT services and medical care providing will always be in high demand, these days we are witnessing the peak of digital marketing as a potential career option. Still, the very term digital marketing is a wide area and there are several skills you should consider mastering, to improve your chances of getting a job in this field. Here are four of them.

1.      SEO specialist

As soon as they finish their website, most SMBs and startups want to work on improving their website’s visibility. In order to do achieve this, they need to hire services of an SEO specialist. Still, in order for one to become skilled in SEO, they need to learn how to do proper keyword research, competitive analysis, on-site analysis and, most importantly, improve site’s rating through link building. Sure, becoming great at all of these things isn’t an easy task, which is why you can take it one step at the time and hone your SEO skills through weeks, months and years of practice. Furthermore, with the right set of SEO tools, you can make your job much easier.

2.      Content manager

Today, there are over 644 million active websites on the Internet, which means that in order not to get forgotten in this sea of competition you need to publish quality content as often as possible. This task can be so overwhelming that some people decide to specialize in it, becoming professional content managers. Aside from copywriting, directing and organizing audio files, these individuals are also required to work with content management system (CMS) platforms such as WordPress (WP). Of course, in larger organizations, content managers aren’t actually the ones writing and recording the content, but managing creative teams that are in charge of these tasks.

3.      Photoshop expert

While Photoshop may seem like a simple program, not a lot of people can use it to its full potential. For those who are in touch with their creative side, this program leaves all options open since it virtually has a tool for everything. In order to get a grasp of this sooner, some people decide to take a crash course in Photoshop and get their certificate. Aside from this, people who want to turn Photoshop editing into a full-time job need to have a hardware setup to match. For starters, they need to have a powerful processor and a high-end graphic card like such as NVidia GTX 1070 or stronger.


4.      UX designer

In the end, when it comes to digital marketing you need to be aware of one fact – user experience (UX) is everything. While a lot of people live under the misconception that this is something extremely difficult or even impossible to get a grip on, making your first steps in this field isn’t nearly as difficult as it may seem at first. There is a great number of articles that could help you out quite a bit. Next, you need to find the tool of your choice and you can’t go wrong with the aforementioned Photoshop, Adobe Illustrator or even Sketch. Finally, you might also find someone more experienced in the field and ask them for a couple of pointers. The demand for this profession is so high that it is unlikely that these people will see you as a competitor and therefore refuse to give you a proper advice.


In the end, you need to keep in mind that there is a great deal of work to be found in this field, both in major companies and as a freelancer. In fact, it is highly unlikely that any list would be elaborate enough to fit them all. Some honorable mentions are PPC executive, digital marketing analyst and a coordinator. All you need to do is find a job that suits your needs best and start pursuing your dreams.

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