School Branding – or How to Market a University

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When we talk about branding and marketing, we usually speak about ways in which companies and other corporate organizations promote their brand and market their products and services. More recently, branding has also become a matter of HR and of one’s professional image (personal branding), but for the most part, branding is for companies. Today, we will be talking about …

A Few Tips for Corporate Blogs

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Content marketing is definitely one of the more effective types of digital marketing and in order to do it the right way, you will want to feature a blog on your company website. Most companies understand this and they kick off their blogs with a lot of pomp. Then, after a few weeks (perhaps months), the realities of running a …

How to Establish and Build an Online Brand

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It really doesn’t matter what kind of business it is you are running, who your customers are and how big you plan on being – without a seriously strong online brand, the chances are you are going to fail. There are a few industries and a few cases when being strong online is not that crucial, but for the most …

Making your Content Mobile-Friendly

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The importance of good content marketing is well-known to every reader of E-Strategy Marketing. The importance of good content is also more than well-known to every reader of E-Strategy Marketing. One aspect of good content that often gets neglected, however, is the fact that many consumers of it will do so (consume it) on their mobile device. What this means …

A Marketer’s Nightmare – Burnout

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Almost every job comes with its fair share of stress and tension. Marketers, although not among the top 10 stressful jobs, report that they’re overly stressed or stressed out to the max. It’s true that no lives will be lost and the universe won’t collapse if they make a poor decision, but in their own words, high expectations and a …

Social Media Marketing for Ecommerce – a Few Tips

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Ecommerce has been on the upturn for a quite a while now and we have actually passed the point where people started seriously talking about ecommerce as the death of the brick and mortar store. And while it may be too soon to say this will definitely happen, especially in light of people calling more and more for the human …

Marketing for One, Please

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When you’re about to launch a small business, it’s necessary to do some planning in advance. Once the wheels of your business start turning, you won’t be able to grasp many details that can have great influence on its future. Since today, marketing plays a big part in achieving your business goals, every new entrepreneur should study the most practical …

How Big Data Can Help Small Businesses Thrive

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How big is big data? By 2020, there will be an estimated 44 trillion gigabytes of digital information. Small businesses can use big data to determine specific industry and demographic trends. Big data is the pathway for local companies to compete with big enterprises. However, you have to know how to interpret the massive inflow of information and put it …

The Unique Challenges of Managing Marketing Teams

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Working in marketing is as challenging and as exciting as working in any other field and things get even more challenging and exciting once you end up managing a marketing team. And while managing a marketing team will share any number of things will managing any other type of a business team, it will definitely come with its idiosyncrasies that …