How These Companies Do Twitter the Right Way

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Twitter is one of the most active social media platforms in the world, second only to Facebook. Real-time conversations and fast-paced feed is what makes Twitter so unique and favorite for businesses and individuals. It has earned its place as one of the top 3 social media giants – over a billion registered users, about 320 million active users, and …

How to Boost Your Email Marketing Strategy

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Email marketing is still one of the most effective marketing strategies. Because of its great potential, email marketing is among top strategies to use in every digital marketer’s arsenal. In fact, email marketing generates 3,800% ROI, which is one of the highest returns on investment in marketing. In addition, 72% of online consumers prefer to receive promotional material via email …

How to Use Guerrilla Marketing to Successfully Promote Your App?

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If we were to describe the situation in the world of marketing using warfare terminology, we would say that startups and SMBs are constantly outgunned, outnumbered and fighting an uphill battle. Let’s face it, money solves problems and major conglomerates can always out-invest their smaller counterparts. However, throughout history, we’ve had countless situations where token forces managed to emerge victorious …

Is It Time for You to Change Up Your Marketing Efforts

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Marketing takes far more effort than some people think. They have fallen for the “everyone can do it” digital marketing hype and they do not understand that doing marketing the right way requires time, money and expertise. In combination with another misconception that marketing is something you just set up and then leave it be, this produces some truly negative …

5 Tips for Measuring Marketing Effectiveness

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One of the greatest problems with evaluating your marketing effectiveness is knowing which metrics are the most reliable indicators. For instance, traffic, shares, and likes can only provide you with tentative estimates, as none of these can help you determine the precise ROI. On the other hand, it is undeniable that all of these metrics are beneficial for your brand, …

How Smart Marketing Can Help Your Home Business

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You’ve started your own business just a few months ago. It’s still going small and you’re getting acquainted with what it means to be a small business owner. So many ideas and possibilities, but your small budget sets a lot of limitations. Thus, your primary focus should be marketing your business. Creating a marketing strategy according to the dynamic changes …

This Is Why a New Website Design Will Improve Your Business

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One of the things that everyone comes to notice about the business world of 2017 is that there have never been more startups, SMBs and even major corporations active at the same time. Still, things go even beyond that, seeing as how the internet allows us to do business with a company on the other side of the world (especially …

How to Take Your Content Marketing to Another Level

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Content marketing has been around for a while, but unfortunately, many people still do it the wrong way. It may not have been the wrong way when they started, but time has definitely passed them by. They are still stuck in the 500-word articles era where no one cared where the links come from and whether the users are getting …

How to Build a Marketing-Friendly Business Website

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Every company must have a website in order to attract clients and boost brand awareness. Websites can serve as reliable resources for current and potential customers, as well as valuable marketing platforms. However, many companies create what they think is a marketing-friendly website, but often fall of the mark. Publishing new research, posts, recommendations, and opinions make you look professional in …