How Smart Marketing Can Help Your Home Business

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You’ve started your own business just a few months ago. It’s still going small and you’re getting acquainted with what it means to be a small business owner. So many ideas and possibilities, but your small budget sets a lot of limitations. Thus, your primary focus should be marketing your business. Creating a marketing strategy according to the dynamic changes …

This Is Why a New Website Design Will Improve Your Business

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One of the things that everyone comes to notice about the business world of 2017 is that there have never been more startups, SMBs and even major corporations active at the same time. Still, things go even beyond that, seeing as how the internet allows us to do business with a company on the other side of the world (especially …

How to Take Your Content Marketing to Another Level

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Content marketing has been around for a while, but unfortunately, many people still do it the wrong way. It may not have been the wrong way when they started, but time has definitely passed them by. They are still stuck in the 500-word articles era where no one cared where the links come from and whether the users are getting …

How to Build a Marketing-Friendly Business Website

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Every company must have a website in order to attract clients and boost brand awareness. Websites can serve as reliable resources for current and potential customers, as well as valuable marketing platforms. However, many companies create what they think is a marketing-friendly website, but often fall of the mark. Publishing new research, posts, recommendations, and opinions make you look professional in …

Why Videos Should Be the Mainstay of Your Content Marketing

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Content marketing is gaining traction at a rapid pace and establishing itself as the most effective tool for building relationships with the customers. In the vast ocean of data and visual clutter, one piece of content stands out from the rest – high-quality videos. If a picture paints a thousand words, then videos are able to say much more than …

5 Pieces of Business Advice You Should Ignore

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No matter what kind of business you’re running, there will always be people who are eager to give you advice on how to do your job. Still, this doesn’t mean they’re always right. In fact, there are people who might think they’re helping you but what they do is give you terrible pieces of advice. That’s why it’s very important …

4 Sure Fire Ways to Increase Conversions on my Site

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4 ways you can definitely increase conversions on your website Increasing website traffic is all well and good. But, how can you increase the number of conversions which result from this traffic? Let’s face it, without conversions you can have plenty of site visitors, but you are not going to make sales and increase your ROI. Conversions do not just …

Why Resources are a Great Content Marketing Tool

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We live in the age of content. Content marketing has transcended its humble beginnings and it is now used by pretty much every organization with a significant online presence. Whereas content marketing was previously only done by for-profit companies, it is now used by pretty much everyone – from individual bloggers to financial organizations and even not-for-profit organizations. As years …

Why DIY Digital Marketing Isn’t Always a Great Idea

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We live in an age of innumerable digital marketing “experts” and “gurus” and “influencers” who somehow manage to both have fantastic success in the world of digital marketing (until you ask them to produce references) and find the time to write half a dozen articles on the latest digital marketing craze every day. If you ask them, a cow could …

What It Takes for a Small Business to Become a Brand

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Building a small business brand is one of the most demanding branding endeavours. There are already dozens of well-known large brands and hundreds of small businesses similar to yours. When put that way, things seem pretty bleak when it comes to launching and branding a new business. However, the global market is so huge that there are always some fresh …