How the Internet Makes Marketing more Democratic

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The 20th century saw marketing as an industry get seriously undemocratic. Namely, due to marketing services becoming a purview of professionals who started charging ever-increasing prices for their services, it became all but impossible for smaller companies to even scratch the surface of what the big players were doing. Then, out of nowhere (not really out of nowhere, of course) …

Give your email marketing a 5 minute makeover with these tips

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It’s tempting to stick with a ‘winning’ formula even if the success rate gradually slips over time. With email marketing the conversion rate might be falling but because you’re sending out a larger number of emails no one will be complaining about the results. If you haven’t reviewed your email ‘template’ for a while it will be worth spending a …

Branding – Should It Be All About Millennials?

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Try to read a business or marketing-related article on the internet these days and the chances are that it will involve millennials in one capacity or another. Maybe it will be something written from the point of view of a millennial or maybe it will be a guide on how to sell stuff to millennials. Today, we will try and …

Learn How To Get The Most From You SEO Content

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You will gain optimal advantages in running your business if you utilise sound methods for search engine optimisation. Search engine optimisation is an excellent way to boost your page ranking on the main search engines and helps potential customers find you when searching for relevant keywords. Read this article to learn more about it! When Selecting A Domain Name Choose …

7 Leading Tips for your Next Company Web Design

7 Leading Tips for your Next Company Web Design

Website developers are virtual and skilled artists. When dealing with different types of clients, they need to be very aware and a bit knowing of each category they are dealing with. Read below the 7 Leading Tips for Website Design. 1- Focus on SEO. Search Engine Optimization is the fuel that a website design needs. Websites are listed on search …

Emails That Will Make Your Customers Sit Up and Reach for Their Money

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Email marketing is one of the most innovative ways that you can market your wares to people who are likely to buy them. It does, however, take some know-how to build an active email list. This article will show you some things you can do that will help you be successful with email marketing. It’s Easy to Create a Better …

How Can You Know Your Marketing is Effective

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Marketing can never be its own purpose. This is something that may be lost on some of the newer digital marketers and some of their more idealistic customers, but for the vast majority of people, marketing has a very simple purpose. This purpose is its raison d’etre – bringing in more customers. If marketing was the only way companies attracted …

The Beginner’s Guide to SMS Marketing

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Have you considered using SMS as part of your marketing campaign? SMS marketing is fast and efficient in getting your message across to people who are interested in your business. Once they sign up for your text services, you are free to send them notifications and reminders when needed. Top 5 Reasons why SMS is a Powerful Tool for Marketing: …

Why Good HR Makes for Great Marketing

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The idea of marketing as one of the most important cogs in any company’s machine is at the very center of e-Strategy Marketing and the majority of articles that you can read on this website. For some reason, people often see marketing as one of those business silos that operate in isolation from other company resources, content on delivering a …

The Importance of Being Vanity-Wary in Social Media Marketing

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Before we start digging deeper into social media marketing, the vanity that almost invariably surrounds it and all the ways in which people do it the wrong way, we should put something forward, simply to ease the brunt of some of the insights that will be shared later in this article – social media marketing works and it can be …