Why Resources are a Great Content Marketing Tool

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We live in the age of content. Content marketing has transcended its humble beginnings and it is now used by pretty much every organization with a significant online presence. Whereas content marketing was previously only done by for-profit companies, it is now used by pretty much everyone – from individual bloggers to financial organizations and even not-for-profit organizations. As years …

Why DIY Digital Marketing Isn’t Always a Great Idea

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We live in an age of innumerable digital marketing “experts” and “gurus” and “influencers” who somehow manage to both have fantastic success in the world of digital marketing (until you ask them to produce references) and find the time to write half a dozen articles on the latest digital marketing craze every day. If you ask them, a cow could …

What It Takes for a Small Business to Become a Brand

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Building a small business brand is one of the most demanding branding endeavours. There are already dozens of well-known large brands and hundreds of small businesses similar to yours. When put that way, things seem pretty bleak when it comes to launching and branding a new business. However, the global market is so huge that there are always some fresh …

Managing Your Digital Marketing Budget the Right Way

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When we talk digital marketing, most of us like to keep things craft-related. We like to think about strategies, new tactics that have been shown to be effective, A/B testing revelations and everything else that has to do with the industry in specific. Sometimes, however, we need to talk things that are far less interesting but which are often just …

4 High-Demand Digital Marketing Skills in 2017

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People looking for employment in 2017 need to take a closer look at the current job market. While some professions such as accounting, IT services and medical care providing will always be in high demand, these days we are witnessing the peak of digital marketing as a potential career option. Still, the very term digital marketing is a wide area …

School Branding – or How to Market a University

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When we talk about branding and marketing, we usually speak about ways in which companies and other corporate organizations promote their brand and market their products and services. More recently, branding has also become a matter of HR and of one’s professional image (personal branding), but for the most part, branding is for companies. Today, we will be talking about …

A Few Tips for Corporate Blogs

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Content marketing is definitely one of the more effective types of digital marketing and in order to do it the right way, you will want to feature a blog on your company website. Most companies understand this and they kick off their blogs with a lot of pomp. Then, after a few weeks (perhaps months), the realities of running a …

How to Establish and Build an Online Brand

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It really doesn’t matter what kind of business it is you are running, who your customers are and how big you plan on being – without a seriously strong online brand, the chances are you are going to fail. There are a few industries and a few cases when being strong online is not that crucial, but for the most …

Making your Content Mobile-Friendly

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The importance of good content marketing is well-known to every reader of E-Strategy Marketing. The importance of good content is also more than well-known to every reader of E-Strategy Marketing. One aspect of good content that often gets neglected, however, is the fact that many consumers of it will do so (consume it) on their mobile device. What this means …